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INFLUENTIAL MAGAZINE RATES RE/MAX AS WORLD'S TOP REAL ESTATE FRANCHISE
ANNUAL SURVEY SUBTANTIATES THE POWER BEHIND THE GROWING GLOBAL BRAND RE/MAX is the No. 1 real estate franchise in the world - and the No. 10 franchise overall - according to Entrepreneur magazine's 29th Annual Franchise 500 survey. The survey will be published in January 2008 and will appear in the January 2008 issue and on the magazine's Web site. RE/MAX has a long and successful history in the survey. It ranked No. 11 overall a year ago, No. 8 in 2006, No. 10 in 2005 and No. 19 in 2004. Jeanne van Jaarsveldt, Marketing and Finance Director of RE/MAX of Southern Africa, says: "The Franchise Survey has a lot of clout around the world and is generally regarded as an authoritative guide to the world’s top franchise brands. "RE/MAX is indeed the globe’s foremost real estate brand and in 2008 will also be the year that we will continue to be the dominate real estate Brand in South Africa. The country is one of the top RE/MAX regions around the world, and the RE/MAX Balloon flies high in 65 countries where we are present. Among real estate franchises, according to Entrepreneur magazine, RE/MAX ranks No. 1 for the eighth time in the past nine years. The closest real estate competitor after RE/MAX in the overall category came in a long way back, at No. 43, proving that the RE/MAX Franchise Network is the undisputed leader in real estate franchising in the world. To further boost the successes of RE/MAX in the International survey, the company also ranked No. 1 overall in the Low-Cost Franchises category. It finished No. 2 last year. In addition, it tops all real estate competitors at No. 7 on the Global Franchises list and No. 10 among Fastest Growing Franchises, across all global franchise brands in all categories. All companies in the rankings are judged by the same criteria, the most important being financial strength and stability, size and growth rate. Number of years in business, length of time franchising, start-up costs, litigation, percentage of terminations and financing options are also given consideration. The factors are plugged into a Franchise 500 formula, with each eligible company receiving a cumulative score. Concludes Van Jaarsveldt: "In 2008, RE/MAX is poised to continue with our remarkable success story in South Africa. We have been inundated with requests from top producing agents, as well as from various highly successful independent operators in requests of joining our ranks. "This proves that South African consumers, whether buying or selling property, can rest assured they are dealing with the very best." |